SNOG Pure Frozen Yogurt store designed by Cinimod Studio
This project was sent to us by Dominic Harris the founder of Cinimod Studio, a cross-discipline London-based design practice specializing in architecture and lighting design, integrated and public artworks and interaction design.
Cinimod Studio have created the second of their stores for the SNOG Pure Frozen Yogurt company, this time located in the heart of London’s vibrant Soho.
Cinimod’s design builds upon the brand identity created by ico Design and evolves the strong architectural vision created in the first store SNOG South Kensington, while introducing a different ‘quirk’ in the design: the bubbling ceiling. This lighting feature is comprised of 700 glass globes containing LED lights and presents a new level of visual excitement and public engagement.
Under this effervescent ceiling, a gleaming white counter reaches almost the full length of the store, presenting the assorted fresh and baked Snog toppings within an elegant glass cabinet. Marcel Wander’s Shitake stools have once again been used for the seating, arranged around bespoke tables. Towards the rear of the store the curved super-pink walls meets the icy-cold glass wall which provides the canvas for seasonal works by guest artists.
More information about the project can be found here
May 18th, 2009 at 22:58
But how does the yogurt taste? If it’s halfway decent, you would have tourists lining up around the block during the summer for sure.
Map to get there:
http://www.ifancyasnog.com/snog_shops/soho
July 28th, 2010 at 20:33
It tastes great! I think, a lot of girls will love it, because the taste is very good and you feel so healthy!!
July 30th, 2010 at 12:15
yum….i would try the yogurt just because of the decor.
January 9th, 2011 at 16:56
Good marketing idea, the color scheme or as I read from this blog “chromo-therapy” helps make its yogurt sells better.