Short note / Say Hello to WoJo™ – a revolutionary new sustainable textile

Starbucks store interiors are being further enhanced by a revolutionary new textile made from natural and renewable raw materials. Created by The Formary, a New Zealand- based design company, using a unique, upcycling1 process, Starbucks coffee sacks are combined with wool resulting in a new sustainable textile called “WoJo”.
WoJo, from wool and jute, the material used in coffee sacks, was conceptualised by The Formary, and has been brought to life for Starbucks in collaboration with UK weavers Camira and wool suppliers, Wools of New Zealand.

The revolutionary new WoJo fabric will be used in a range of Starbucks seating and forms part of the company’s commitment to ethical sourcing and environmental stewardship, at the same time as supporting wool farmers.

The new textile is being unveiled as part of UK Wool Week and will be featured at Starbucks flagship Conduit Street store in London’s West End.

Additionally, the organisers of UK Wool Week – The Campaign for Wool, convened by HRH The Prince of Wales, and The Society of British Interior Design (SBID) – have recognised Starbucks and The Formary with an award for Sustainable Product Innovation.

Heritage chair upholstered in WoJo™,
in Starbucks Conduit Street flagship store London
(during UK Wool Week 11-17 October 2010). .

Photographer: Courtesy of Starbucks

Cloak Chair by Room Two in WoJo™ midnight blue. .

Photographer: Dixson McCarthy Photographers