The revolutionary new WoJo fabric will be used in a range of Starbucks seating and forms part of the company’s commitment to ethical sourcing and environmental stewardship, at the same time as supporting wool farmers.
The new textile is being unveiled as part of UK Wool Week and will be featured at Starbucks flagship Conduit Street store in London’s West End.
Additionally, the organisers of UK Wool Week – The Campaign for Wool, convened by HRH The Prince of Wales, and The Society of British Interior Design (SBID) – have recognised Starbucks and The Formary with an award for Sustainable Product Innovation.
Heritage chair upholstered in WoJo™,
in Starbucks Conduit Street flagship store London
(during UK Wool Week 11-17 October 2010). .
Photographer: Courtesy of Starbucks
Photographer: Dixson McCarthy Photographers