Short Note / Renewing the “DuPont™ Corian® Experience”

A refined and enhanced colour palette for DuPont™ Corian® high-tech surface:

an exclusive resource for timeless sophistication and superior versatility in design

DuPont Corian 2012 Solid Colours

The 30 elegant and versatile solid colours of the 2012 colour palette of DuPont™ Corian® high-tech surface, now including a total of 72 tones

www.corian-colour-evolution.com

Since its pioneering invention, an evolving and original colour palette has been a dynamic theme in the story of DuPont™ Corian® high-tech surface. Now this carefully researched offering has been once again significantly refined, as part of the inspired re-thinking that keeps Corian® at the leading edge of surface design.

The refreshed and re-ordered palette includes captivating new tones developed for a wide variety of architectural and design projects, residential and commercial, interior and exterior. This evolution is complemented by an innovative and user-friendly mix of marketing tools designed to facilitate the selection of the most appropriate tone for specific applications, either standing alone or in combination with many other materials.

Today’s forward-looking design industry demands both style and performance that will stand the test of time and the inherent strength yet suppleness of DuPont™ Corian® makes it superbly well suited to receiving the most elegant of hues, created to endure, as much in aesthetics as in functionality. Whether in achieving the freshest whites, the deepest darks, the boldest brights or the  most intriguing grain and vein effects, the high-quality homogeneity and seamless versatility of DuPont™ Corian® has allowed it to outstrip other materials in the purity, consistency and extensive range of colours and tonal textures it can offer.

To make consideration and selection from the palette even easier, the spectrum of choices for DuPont™ Corian® high-tech surface has been classified into three clear groupings of solid, translucent and textured hues, while the sample size has been adapted to maximise both convenience and the ability to appreciate the nuance of each tone.

In a further refinement, the sophisticated solid colours of Corian® have been chromatically grouped into whites; greys and blacks; blues; greens; reds and yellows; purples and browns – and these are now presented in their own dedicated booklet and sample box. Several unique, useful and inspiring new shades have been thoughtfully developed to enhance this collection of pure tones, intended to be of durable and versatile service to the world of architecture and design.

DuPont Corian 2012 Solid Colours

The 30 elegant and versatile solid colours of the 2012 colour palette of DuPont™ Corian® high-tech surface, now including a total of 72 tones

Colours making their debut within the palette in 2012 include: five new solid greys ranging from the subtlety of Private Gray to the saturation of Deep Gray; four fresh blues such as Ethereal and Diamond; three variously nuanced greens from Ecru to Blooming; further neutral beige and brown options; plus the velvety richness of Royal Red, Imperial Yellow and Chic Aubergine.

The textured hues of Corian® have also been reclassified and enriched. Whether as finely grained, fascinatingly veined or presenting a fuller matrix of particles, these dependable choices work beautifully across a wide horizon of design schemes from residential to commercial environments. Equally easy to live with as to harmonise within a creative vision, these modern and perennially popular colours also embody the traditional reliability for which Corian® is renowned. New choices such as Juniper, Arrowroot and Burled Beech have been added along this scale of textured colours from light to dark, neutral to strong, cool to warm.

The colours most recommended for worktops, both in the textured and in the solid tones, form a further sub-grouping within the entirety of the 72 strong palette and these too are presented within their own sample box for optimal convenience to kitchen designers. The entire architecture of the palette, however, remains available for full reference and research, both in a complete sample box and in easily accessed literature and selection tools, printed and digital. Those colours most suited to external façade applications are also clearly identified. However, should architects find that they require a unique colour to meet the specific requirements of a large scale project or brand identity, in any application or location, custom colours are also possible with DuPont™ Corian® high-tech surface.

The refined colour palette of DuPont™ Corian®, first presented at the Milan week of design in April, will be commercially available as of June 1st 2012 in Europe, Middle East and Africa.

Jean-Yves Bach, DuPont Building Innovations, Business Director, Europe Middle East and Africa comments on the ongoing advance of DuPont™ Corian®:  “The markets we participate in are entering a new age, dominated by increasingly higher demands in terms of quality, service, internationalisation and collaboration throughout value chain. The new colours and the new tools that accompany them are the result of a process initiated several years ago. We have analysed the history of DuPont™ Corian®, our successes and our challenges, we have sought feedback from many players within the industry and we have listened to their needs. We believe that the colour palette we propose in 2012 is a highly functional answer to the demands of architecture, design and furnishing markets.”

Ruslan Yusupov, DuPont Building Innovations, Business Development Manager, Europe Middle East and Africa, adds: “Our new colour palette which expresses authentic, timeless elegance, together with the new marketing tools, both based on highly targeted industry feedback, are enhanced by an optimised international reach in terms of supply and service. With a broad presence in every country in the region and expanded capabilities to capture and meet the needs of architects, designers and industry, DuPont is ideally equipped to deliver a refreshed ‘Corian® experience.’ This renewal will reinforce our industry leadership in man-made materials for architecture and design. In a period of economic trouble and high volatility, we have significantly invested in our product and in its evolution, clearly signalling our confidence and our strong commitment to all the markets we serve.”

As much as DuPont™ Corian® offers beauty and inspiration, it is above all a wisely functional surface that sustains its fitness for purpose. Resistant to damage but repairable and reusable, it can conduct water without any danger of warping, be exposed to time and the elements without fading, return to spotlessness with simple  maintenance and offer seamless purity to hygiene-critical environments.

Workable to an unrestrained variety of shapes, it welcomes pattern and decoration or subtlety and minimalism, while the silky smoothness of its flawless finish actively invites touch and interaction. Compatible with modern technology, fixing systems and many other materials, especially those with architectural nobility, Corian® can either dramatically set the scene or graciously support it.

The images of all the colours of the new colour palette of DuPont™ Corian® are also accessible via a specific application for iPad and iPhone. Visit www.mysurface.dupont.com for a link to mySurface in the App Store

About DuPont™ Corian® (www.facebook.com/coriandesign, www.corian.com) – First marketed as a innovative man-made material for kitchen and bathroom worktops, DuPont™ Corian® – an advanced surfacing solution that can be shaped into virtually any conceivable design – is now a leading global brand in superior quality surfacing materials for design, architecture and furnishing, a solution chosen worldwide by thousands of architects, designers and companies and by millions of consumers.

DuPont™ Corian® high-tech surface is a design tool offering exceptional versatility and almost limitless possibilities for producing high quality, effective, functional and reliable solutions addressed to residential, public and commercial environments, both indoor and outdoor, from kitchens to lamps, from bathrooms to the skin of buildings, from seating to technical systems, from radiators to touch control surfaces, from furnishing to fashion accessories.

DuPont™ Corian® (the whole range or specific types) has received important independent certification for its environmental performance (such as GreenGuard®, NAHB North American Builders Association, U.S. Green Building Council’s LEED® Green Building Rating System). Its hygienic performance has also been certified by prestigious independent institutions (for example, by NSF International, The Royal Institute of Public Health and LGA QualiTest).

About DuPont – DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, non-governmental organizations, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. . For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com

For further commercial or technical information about DuPont™ Corian® in the UK:

T: 0800 962 116 E:sales@corian.co.uk www.corian.co.uk